{"id":7559,"date":"2019-01-28T23:09:55","date_gmt":"2019-01-29T07:09:55","guid":{"rendered":"https:\/\/www.vtiger.com\/blog\/?p=7559"},"modified":"2019-01-28T23:09:55","modified_gmt":"2019-01-29T07:09:55","slug":"social-selling-what-is-it-and-why-should-you-care","status":"publish","type":"post","link":"https:\/\/two.vtiger.com\/blog\/social-selling-what-is-it-and-why-should-you-care\/","title":{"rendered":"Social selling: What is it and why should you care"},"content":{"rendered":"<p>With social media channels now influencing <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/digital-leaders-share-their-insights-on-digital-transformation-success\" rel=\"nofollow\">92% of B2B buying decisions<\/a>, social selling has become an indispensable part of a sales process. Social selling helps you stay in front of your prospects, building recognition and trust to eventually win more deals. It is a long-term strategy that helps build long lasting relationships. <\/p>\n<h2>What is social selling?<\/h2>\n<p>Social selling is a technique of using social media to interact directly with customers, add value, develop deeper relationships, and ultimately, occupy a larger amount of your customer\u2019s mindshare. This ensures that when a prospect is ready to buy, you are the first person they would reach out to, helping you achieve your sales goals. <\/p>\n<div style=\"width:700px;height: 130px;border-radius: 10px; background-color:#df6f32; padding:10px; align:center; link:#0065FF;\">\n<p style=\"text-align:left; color:white; \">If you\u2019re like the most of the sales professionals out there trying to champion social selling but don\u2019t know where to start, download the free copy of <b>A Definitive Guide To Social Selling<\/b> now! This ebook helps you understand what social selling is and how you can use it to meet and even exceed your sales targets.\n<\/p>\n<p><center><br \/>\n<a href=\"http:\/\/bit.ly\/SSEb1\"><button type=\"button\" style=\"background: #4caf50;color:#ffffff;padding: 8px 12px;border: 1px solid #4caf50;border-radius: 4px;\">Download now!<\/button><\/a><\/center><br \/>\n<\/center>\n   <\/div>\n<p><\/p>\n<h2>Why is social selling important?<\/h2>\n<p>Let\u2019s face it: Traditional sales techniques are not as effective as they used to be. A recent survey reveals that <a href=\"https:\/\/hbr.org\/2012\/07\/tweet-me-friend-me-make-me-buy\" rel=\"nofollow\">more than 90%<\/a> of C-level executives said that they \u201cnever\u201d respond to cold calls or e-mail blasts. However, the same people are surprisingly responsive to messages sent through social channels.<\/p>\n<p>Social selling helps you identify prospects expressing hints of interest in the solutions you sell. These hints could be a product recommendation request on Twitter, a customer complaint on a Facebook page, or a discussion on LinkedIn. Since a conversation is already initiated, you just have to plunge in to show how your product or service can help.<\/p>\n<p>So, today\u2019s sales teams have to actively listen to these information to make the first sales contact personal and relevant rather than intrusive.<\/p>\n<p>Other benefits of social selling include:<\/p>\n<p>Personal Benefits:<\/p>\n<ol>\n<li>Professional Recognition &#8211; The chance to gain visibility, validation, and recognition for your work.<\/li>\n<li>Personal Branding &#8211; Building a stronger professional identify through thought leadership and networks.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-selling-increase-revenue-productivity\" rel=\"nofollow\">73%<\/a> of sales reps using social media outperformed their sales peers and exceeded quota 23% more often. <\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-selling-increase-revenue-productivity\" rel=\"nofollow\">40%<\/a> of the sales people have closed <a href=\"https:\/\/blog.hubspot.com\/marketing\/social-selling-increase-revenue-productivity\" rel=\"nofollow\">2 -3 deals<\/a> per year as a result of social selling. <\/li>\n<li>Social selling helps sales reps to get referrals within their LinkedIn networks. And these referrals have a much higher close rate than the average sale &#8212; <a href=\"http:\/\/www.nomorecoldcalling.com\/the-business-case-for-referrals\/\" rel=\"nofollow\">approximately 50%<\/a><\/li>\n<\/ol>\n<p>Company Benefits:<\/p>\n<ol>\n<li>Companies that leverage social selling have <a href=\"https:\/\/www.slideshare.net\/marcmaurer\/social-selling-statistics-31495112\" rel=\"nofollow\">66%<\/a> greater sales achievement.<\/li>\n<li>Improves visibility and builds awareness as <a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/sales-solutions\/global\/en_US\/c\/pdfs\/idc-wp-247829.pdf\" rel=\"nofollow\">75% of B2B buyers &#038; 84% of CXO&#8217;s<\/a> search for product on Social Media.<\/li>\n<li>Companies leveraging Social Media can better service their customers as <a href=\"http:\/\/time.com\/money\/4672443\/social-media-hacks-customer-service\/\" rel=\"nofollow\">67% of customers<\/a> have used social accounts for lodging complaints.<\/li>\n<li>After adopting social selling practices and LinkedIn\u2019s Sales Navigator, Eloqua &#8211; marketing software company &#8211; decreased it&#8217;s average sales cycle time by <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/c\/14\/3\/7-ways-sales-professionals-drive-revenue-with-social-selling\" rel=\"nofollow\">20 days<\/a>, and boosted the rate of leads converting to opportunities by 25%. <\/li>\n<li>As audiences engage with content on social media networks, a company can develop a better understanding of their customers and top performing content. This could be leveraged for developing engaging story-lines and content that would garner maximum engagement, likes, shares, etc.,<\/li>\n<\/ol>\n<p>It\u2019s clear that you can\u2019t downplay the importance of social channels in today\u2019s selling process. But, it\u2019s not a one-time activity. Download the free copy of <a href=\"http:\/\/bit.ly\/SSEb1\">A Definitive Guide To Social Selling<\/a> to get started.<\/p>\n<p>What do you think about social selling? Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With social media channels now influencing 92% of B2B buying decisions, social selling has become an indispensable part of a sales process. Social selling helps you stay in front of your prospects, building recognition and trust to eventually win more deals. It is a long-term strategy that helps build long lasting relationships. What is social&hellip;&nbsp;<a href=\"https:\/\/two.vtiger.com\/blog\/social-selling-what-is-it-and-why-should-you-care\/\" class=\"\" rel=\"bookmark\">.<span class=\"screen-reader-text\">Social selling: What is it and why should you care<\/span><\/a><\/p>\n","protected":false},"author":29,"featured_media":7571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social selling: What is it and why should you care - Vtiger CRM Blog - Latest CRM Topics, Tips, Insights and Updates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/two.vtiger.com\/blog\/social-selling-what-is-it-and-why-should-you-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social selling: What is it and why should you care - Vtiger CRM Blog - Latest CRM Topics, Tips, Insights and Updates\" \/>\n<meta property=\"og:description\" content=\"With social media channels now influencing 92% of B2B buying decisions, social selling has become an indispensable part of a sales process. 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