{"id":3874,"date":"2016-03-10T02:22:45","date_gmt":"2016-03-10T10:22:45","guid":{"rendered":"https:\/\/vtiger.com\/blog\/?p=3874"},"modified":"2016-03-10T02:22:45","modified_gmt":"2016-03-10T10:22:45","slug":"3-tips-to-help-get-your-email-campaign-unsubscribe-rates-to-under-0-5","status":"publish","type":"post","link":"https:\/\/two.vtiger.com\/blog\/3-tips-to-help-get-your-email-campaign-unsubscribe-rates-to-under-0-5\/","title":{"rendered":"3 tips to get your email campaign unsubscribe rates under 0.5%"},"content":{"rendered":"<p>\nWhen marketers still see <a href=\"http:\/\/www.marketingsherpa.com\/article\/chart\/customer-communication-by-channel\" rel=\"nofollow\">email as the most preferred way to stay in touch with customers<\/a>, a spike in email unsubscribe rates is what they dread the most. Although email marketers expect some amount of email subscribers to opt out of their mailing list with every send, when it happens at a <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" rel=\"nofollow\">rate above 0.5%<\/a> it could be cause for alarm.\n<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/sc.vtiger.net\/screenshots\/Screenshot-at-10-02-43.png\" width=\"534\" height=\"295\" alt=\"Reason for unsubscribing to business email list\" width=\"500\" style=\"border:2px ridge silver\"; class=\"aligncenter\" \/><\/p>\n<p><center><i> <a href=\"http:\/\/www.slideshare.net\/ConstantContact\/10-facts-about-why-and-how-consumers-like-and-subscribe\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/i><\/center><\/p>\n<p>\nA <a href=\"http:\/\/www.cmbinfo.com\/cmb-cms\/wp-content\/uploads\/2012\/03\/Email-and-Facebook-Consumer-Pulse-Report_2012.pdf\" rel=\"nofollow\">report from Chadwick Martin Bailey<\/a> notes that 69% of US email users unsubscribe from a mailing list because they receive too many emails. The same report also notes that not receiving relevant content is the next most cited reason (56%) why subscribers hit the unsubscribe link.\n<\/p>\n<div style=\"width:700px;height: 90px;border-radius: 10px; background-color:#df6f32; padding:10px; align:center; link:#0065FF;\">\n<p style=\"text-align:left; color:white;\">Whether you want to reach out to a prospect for the first time or request a customer referral after deal closure, use these email templates to grab attention and get replies.<\/p>\n<p><center><br \/>\n<a href=\"https:\/\/www.vtiger.com\/ebooks\/sales-email-templates\/\"><button type=\"button\" style=\"background: #4caf50;color:#ffffff;padding: 8px 12px;border: 1px solid #4caf50;border-radius: 4px;\">Download now!<\/button><\/a><\/center><br \/>\n<\/center>\n   <\/div>\n<p><\/p>\n<p>\nVtiger empowers marketers with tools to segment their audiences to build more targeted email campaigns, and reports to analyze campaign performance, see what&#8217;s sticking, and improve subscriber engagement and unsubscribe rates. Here are 3 ways to reduce unsubscribe rates with Vtiger:\n<\/p>\n<h2>Be consistent with posting frequency<\/h2>\n<p>\nDetermining an appropriate email send frequency is a huge challenge to marketers. While over emailing annoys subscribers and drives them to hit the unsubscribe link, under emailing fails to sufficiently educate customers &#8211; resulting in lost opportunities. The simplest way to determine how often your subscribers want to receive your email is by asking them to subscribe to your daily, weekly, or monthly mailing lists via a <a href=\"https:\/\/www.vtiger.com\/features\/webforms\/\">signup form<\/a> (Yet, only <a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/white-papers\/ccm-email-study-2013.pdf\">30% of marketers<\/a> do this) Based on the subscriber\u2019s mailing frequency preferences <a href=\"https:\/\/www.vtiger.com\/docs\/marketing-list\">create appropriate emailing lists<\/a> and <a href=\"https:\/\/www.vtiger.com\/features\/email-marketing\/\">schedule email campaigns<\/a> from Vtiger. After a campaign has been sent, analyze the number of opens, clicks, bounces, and unsubscribes with Vtiger to provide an option increase or cut down the number of emails sent to the subscribers.\n<\/p>\n<h2>Segment email list to improve relevance<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/sc.vtiger.net\/screenshots\/Screenshot-at-10-23-04.png\" width=\"539\" height=\"395\" alt=\"Email_list_segmentation_results\" width=\"500\" style=\"border:2px ridge silver\";  class=\"aligncenter\" \/><\/p>\n<p>\nEmail recipients engage with your emails when the content is relevant to them. Vtiger lets you segment subscribers into lists by filtering on any information in their CRM records, then use those lists to send more targeted email campaigns that drive more opens, have higher click through rates, and lower unsubscribe rates. Create intelligent segmented email list based on geography, previous purchases, date of signing up for a service, subscriber\u2019s behaviour, and many other criteria.\n<\/p>\n<p>\nNote: Mailchimp <a href=\"http:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\">notes<\/a> that segmented email campaigns have 7.41% of lower Unsubscribe rate when compared to non segmented email campaigns.\n<\/p>\n<h2>Personalize beyond the name<\/h2>\n<p>\nA recent <a href=\"https:\/\/econsultancy.com\/reports\/quarterly-digital-intelligence-briefing-why-marketing-should-be-personal\/\" rel=\"nofollow\">report on personalized marketing by econsultancy<\/a> notes that only 5% of companies have adopted email and cross channel personalization strategies that goes beyond using just the receiver&#8217;s name. Vtiger let\u2019s you take email personalization to the next level by using information gathered through web forms and engagement history recorded in the CRM. Use this data to send out personalized emails. For instance, when you are sending emails to customers located at different time zones, avoid late night emails by scheduling emails to be dispatched at the preferred time. Set <a href=\"https:\/\/www.vtiger.com\/features\/email-marketing\/\">automated behavioural emails<\/a> that trigger when the email recipient clicks on a link or downloads an attachment to provide more information on what the email recipient is interested in and engage them.\n<\/p>\n<p>\nWe hope these 3 tips help you lower your email unsubscribe rate. Have other email marketing challenges that you need help with? Share it with us in the comments below. We\u2019d love to explore it with you, and could even make solving it the subject of our next blog post!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When marketers still see email as the most preferred way to stay in touch with customers, a spike in email unsubscribe rates is what they dread the most. Although email marketers expect some amount of email subscribers to opt out of their mailing list with every send, when it happens at a rate above 0.5%&hellip;&nbsp;<a href=\"https:\/\/two.vtiger.com\/blog\/3-tips-to-help-get-your-email-campaign-unsubscribe-rates-to-under-0-5\/\" class=\"\" rel=\"bookmark\">.<span class=\"screen-reader-text\">3 tips to get your email campaign unsubscribe rates under 0.5%<\/span><\/a><\/p>\n","protected":false},"author":29,"featured_media":4005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[3,26,29],"tags":[235],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 tips to get your email campaign unsubscribe rates under 0.5% - Vtiger CRM Blog - Latest CRM Topics, Tips, Insights and Updates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/two.vtiger.com\/blog\/3-tips-to-help-get-your-email-campaign-unsubscribe-rates-to-under-0-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips to get your email campaign unsubscribe rates under 0.5% - Vtiger CRM Blog - Latest CRM Topics, Tips, Insights and Updates\" \/>\n<meta property=\"og:description\" content=\"When marketers still see email as the most preferred way to stay in touch with customers, a spike in email unsubscribe rates is what they dread the most. Although email marketers expect some amount of email subscribers to opt out of their mailing list with every send, when it happens at a rate above 0.5%&hellip;&nbsp;.3 tips to get your email campaign unsubscribe rates under 0.5%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/two.vtiger.com\/blog\/3-tips-to-help-get-your-email-campaign-unsubscribe-rates-to-under-0-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Vtiger CRM Blog - Latest CRM Topics, Tips, Insights and Updates\" \/>\n<meta property=\"og:image\" content=\"https:\/\/two.vtiger.com\/blog\/wp-content\/uploads\/2016\/03\/Screenshot-at-09-16-15-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shree Krupa K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 tips to get your email campaign unsubscribe rates under 0.5% - Vtiger CRM Blog - Latest CRM Topics, Tips, Insights and Updates","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/two.vtiger.com\/blog\/3-tips-to-help-get-your-email-campaign-unsubscribe-rates-to-under-0-5\/","og_locale":"en_US","og_type":"article","og_title":"3 tips to get your email campaign unsubscribe rates under 0.5% - Vtiger CRM Blog - Latest CRM Topics, Tips, Insights and Updates","og_description":"When marketers still see email as the most preferred way to stay in touch with customers, a spike in email unsubscribe rates is what they dread the most. 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