Building an effective martech stack: The missing dimensions
With close to 10,000 martech solutions available, marketers today are spoilt for choice when it comes to choosing tools for… .Building an effective martech stack: The missing dimensions
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How FREE is your free CRM?
On the day the wall came down The ship of fools had finally run aground Promises lit up the night… .How FREE is your free CRM?
Which is Best CRM for Startups? ( It’s not Salesforce)
“Do not use a cannon to kill a mosquito” – Confucius There are two key words right up there… .Which is Best CRM for Startups? ( It’s not Salesforce)
SaaS Lead Qualification 101: Part 2 – How to nail your lead qualification process
Lead Qualification is both an art and a science. Getting it right can turbocharge sales pipeline closure rates. It is also the one thing that Marketing and Sales teams can get horribly wrong when they don’t collaborate.
.SaaS Lead Qualification 101: Part 2 – How to nail your lead qualification process
SaaS Lead Qualification 101: Part 1 – Why does it matter?
Recurring revenue growth is an outcome of effective lead qualification, not the driver – employee and customer happiness are. This is the first of a three-part series on how SaaS companies can identify the best leads and focus on establishing meaningful relationships with their customers.